"Coca-Cola has always held a historic place in Times Square, where we've been one of the longest continuous billboard advertisers, starting in 1932, and we are proud to lead this renewable energy movement on the Great White Way," said Dana Barba, Assistant Vice President Portfolio Operations, Coca-Cola North America.
"Renewable power is good for our climate and our economy, and helps make America more self-reliant in terms of energy supplies," said Jorge Lopez, president and CEO of ConEdison Solutions. "We applaud Coca-Cola for its leadership in turning the Great White Way green."
Fittingly, the newest ad on the billboard, starting on New Year's Eve, will be Coca-Cola's "Refresh. Recycle. Repeat." touting the Company's long-term goal to recycle or reuse 100 percent of the aluminum beverage cans and PET plastic bottles it sells in the U.S.
The recycling theme will be brought directly to consumers in New York City's Bryant Park early next year. The Coca-Cola Recycling team will be in the park outside the famous New York Public Library's main branch on January 10th from 12-8 p.m. and January 11th from 12-5 p.m. Pedestrians can come and learn about recycling, play trivia and interactive games, see items made from recycled bottles and learn what they can do to keep the earth clean.
This voluntary action is the latest example of Coca-Cola's commitment to Live Positively, an operating philosophy that guides the Company's service to its customers, consumers and communities. This guiding philosophy is the basis for the Company's consumer-focused programs, products and packaging, and efforts to help the environment. To learn more about Live Positively and Coca-Cola's efforts to support recycling, the environment and sustainable energy, visit the new Web site http://www.livepositively.com/.