PASADENA, CA (April 22, 2009) – Disney Store North America unveiled its comprehensive lineup of Earth Day activities and promotions designed to educate families about the impact they make by recycling, as well as providing everyone with the opportunity to engage in replanting an endangered rainforest through The Nature Conservancy’s Plant a Billion Trees Campaign
( www.plantabillion.org ) . These initiatives build on The Walt Disney Company’s recently announced long-term environmental goals to reduce emissions, waste, electricity and fuel use, as well as the company’s impact on water and ecosystems.
To add to the Earth Day celebration, Disney Store will also introduce an exclusive assortment of environmentally-friendly tee shirts and tote bags made from Sustainable Solutions Group’s RETHINK fabric, a new textile created from recycled water bottles.