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To Promote or Not to Promote  Lessons of The Great Depression

We’ve all read the recent Chicken Little headlines about the economy and where it’s going. It’s pretty easy to have one’s own optimism and confidence shattered by such gloom and doom. These pronouncements are the equivalent of being hit over the head with a cudgel: the reality of how bad things are seems quite convincing. It’s natural in face of such “news” to duck and go from offense to defense.

You may have noticed that the news media “Grinchs” have been spreading fear regarding the economy. Most news reports, talk shows, and newspapers spew numerous reports about how bad things are, or how bad they will be.

According to the “Grinchs of Doom” our country is going down the tubes. Unemployment is up, retail sales are down all are touted as major indicators of the economy and how hopeless your future is. The fact is that you and I have very little immediate control over any of these things.

However, we do have control over our businesses, the quantity and quality of the product or services we produce, the speed we produce that product and the price we charge for it.